If the pandemic and quarantine taught us anything, it was the need to adapt to trends and new realities so that our brand or company could survive in the market. That is why we are increasingly looking for...

When you think of advertising, the first things that might come to your mind are social media platforms like Instagram, Tiktok, Facebook, influencers, websites, or paid ADS, basically all the classic and...

When it comes to competition in the business world, the largest brands are almost always compared with others similar to them, as well as the medium and small ones; in other words: they are categorized...