During pandemics, it’s important to ask ourselves, in what way can our businesses adapt and what actions can we take to keep ourselves afloat. There are some options we can consider while the U.S faces the social distance order until things get better..
Open your digital channels
If you’ve yet to take a deep dive into social media, now is the time.
If you have a physical business, register it on Google My Business and make sure you’re visible to your customers.
Opening your social media accounts and depending on the sector is in charge of, analyze what it can offer to the community. For example, if you have a library you could offer ebooks for 24 hours, free of charge; or if you have a restaurant you could also teach us how to make a dish by showing us a recipe.
Always remain clear on what kind of contient you want to exhibit and how you want to communicate with people on each social media platform.
Diversify your services
While consumers are currently taking up new habits, it’s necessary to adapt. We can start counting on delivery services or online shopping if we do have convenience stores nearby.
If you’re a teacher, you can continue offering your services by using digital platforms like Zoom or Google Classroom. Remember that there’s many parents working from home and also taking time to care for their kids.
If you have a restaurant, you can offer local delivery or pick-up hours like other businesses are doing in Chicago Lawn and West Lawn.
Offer medium-term promotions
Some other options that you can implement are discount coupons for restaurants once the pandemic is over. You can join many other businesses and offer a presale.
For example, some airports have offered discounts on travel tickets and flexibility with cancelling tickets with available dates.
And lastly, don’t stop investing in your businesses. During times of crisis, innovation and creativity are important things to keep throughout the venture.